‘It’s just seedy with a lot of sleazy types hanging out in the corners in the dim lights’. This may be the response you’ll get if you ask for someone’s perception of the adult entertainment industry in Melbourne, at least about the strip clubs, movie houses and brothels. I’d be the first to agree this stereotype still exists in some of these venues, but it’s one the adult entertainment industry in Melbourne is working hard to dispel.
The first point to make is that “Adult Entertainment” is a politically correct term for a wide-ranging industry encompassing strip-clubs and karaoke bars, brothels, shops selling toys, pornography, some movie theatres, men’s magazines and many others, both legal and illegal, particularly as related to sex work. I want to talk a little about the strip clubs and brothels, which I would guess draw most of the public relations ire, as the remainder involve mostly passive, arguably harmless, interactions with the customers (unless you are of the religious wowser brigade).
Over the last decade, visitors to strip clubs and brothels has been in decline. There are many reasons: economic ones as disposable incomes are more carefully watched these days; the image people have of these places; and the alternatives that are available. For the brothels, this includes cheap illegal offerings, and for the strip clubs, people preferring to stay at home ordering takeaway, a six pack, and watching online porn rather than being exposed to the drugs, alcohol abuse and violence we read about all too often in the newspapers. Both of course are also severely hit by the ubiquitous social media hook-up apps like Tinder.
No-one’s suggesting either of these two are going broke just yet, and a few of the professionally run establishments are working hard to reverse the trend and make their businesses places that people want to visit, or not feel embarrassed when they do. Some of the Melbourne strip clubs, for example, have gone down the burlesque route, putting on shows to create more of a party atmosphere. The result has been that sometimes as much as 40% of their guests are women on weekends – women who come to be entertained, not to entertain. In a quirky twist, this popularity has come with something of a downside. More women have become interested in learning some of the “dark arts” and are taking up stripping and pole dancing in record numbers. A bad thing? Well, according to some owners, this has had the unfortunate outcome of making these tricks more mainstream and removing much of the mystique. For example, many less than sculptured older women can find gigs in competition with the perfectly shaven millennials in a range of adult entertainment venues, home parties, private celebrations and so on. Once sexualised activities like pole-dancing or stripping become normalised, they lose their draw-card ability. They need to remain a bit naughty with a stigma to be relevant, otherwise much of the adult entertainment value is lost.
On the other side of the coin, the legal brothels in Melbourne face their own challenges, some have even given up under the pressure of the illegal shops operating unchecked in Melbourne. Other, more professionally run establishments, like Lily Yang’s Cherry Tree Garden, have risen to the occasion by broadening their appeal to couples and adding back the mystique with old-world charm. Lily has taken on the challenge of broadening her appeal with her hilarious “agony aunt” column “Dear Lily” and opinionated blogging, challenging the stereotypes on places like www.lilyyang.com.au with her social commentary, as well as committing money to help alleviate human tragedies like child sex trafficking through her own charity, The Sunlight Foundation.
Like every business, keeping an eye on the trends that add to or take from your appeal is essential. In this regard adult entertainment in Melbourne is just like every other industry: those that change and remain relevant will prosper, and those that don’t will fall by the wayside.
What People Say
Over some time now I have been fortunate to have visited many establishments claiming to be “Melbourne’s Best Brothel”, or words suggesting similar statements. I am now of the opinion that this claim should only apply to one such establishment. The Cherry Tree Garden, in industrial western suburbs Williamstown, of all places, is the one. The most discreet staff, the most beautiful, caring and certainly sensual ladies, in exquisite surroundings. If you have not had the pleasure, and, I mean pleasure, of visiting this establishment, then, put it on your bucket list. You will return again and again. Why?
It is simply the best. Unsolicited and with permission,
Happy New Year to Lily, girls and managers at the Cherry Tree. Unbelievable place! I’ve watched the place grow since you opened a year or so ago and always had a great time. Keep doing whatever you’re doing. (with permission, 1 Jan 19)
This place is getting great reviews and I would like to add mine. As others have said it is very stylishly decorated with the nice themed rooms and someone has put in a lot of attention to detail in the furnishings, decor etc – well done to whoever that is. Nice private parking at the rear, very friendly reception staff and the girls are all very beautiful. They have only ever had a couple available during my visits but they have always been so WOW that it has not been a problem – all equally beautiful, very friendly, polite and immaculately groomed. The girls provide a terrific service, no STARFISH in/out and on your way at this establishment. During my most recent visit I had a service from M****e who I can highly recommend. It was especially nice in that she included an incredibly good professional massage which was well received as I was quite sore and aching in parts form an overdone bike ride the previous day. Got a great “comfort service” and therapeutic massage all in the one visit. I have always visited during the early daytime and it seems to get a good steady flow of clients. I am overdoing the bike rides again to get an excuse to return ASAP. Nov 20/2018
From the moment you’re greeted at the door. Till you’re being waved goodbye by an exotic beauty, service and pleasure are what you get at The Cherry Tree. Highly recommend it to anyone. (Nov 10/2018)
PS. You have permission to use this on your comments page.
Dear lily. Amazing to come back again – it was nearly a year ago last time I came. Please post this on your website if you wish to let others know this is without doubt the best run brothel in Melbourne. You should be proud of what you’ve achieved and of the happy, beautiful girls you employ. Nov, 2018
I can only agree with all the great reviews for the Cherry Tree. Lily’s running a great shop, girls are wonderful and service outstanding. October, 2018
This place seems to get great reviews was worth a visit. Amazing. I loved the friendly front desk people, the decor and, to make it complete, the girls are great – happy friendly and gorgeous. August 2018
Dear Rob and Tiffany. Been coming here since you opened last year. Love seeing the Cherry Tree doing so well and that you have never compromised on the friendly service and having happy, beautiful girls around. Had a great time tonight. Best, May 26/18
Thanks for the wonderful time with two of the beautiful, happy young women there. Great place and so nice to get a genuine full service for the prices you advertise, without a list of optional “extras” You guys need to advertise more! With permission-April 30/18
Beautiful, happy girls and great service. Thanks lily. P.s. the blog on 50 shades of grey is the funniest thing I’ve read in years! With permission-April 2/18
Lily's legendary ladies today
Lovely French Mia is back, Alisha is back from holidays and joins beautiful favourites Selina, Kiki, and Susanne - all stunning ladies, as usual, in our classic escape.